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HSBC France: Re-Branding CCF (B)

By Gabriel Szulanski,  Jenifer Raver
Published 31 Jan 2009
Reference 5440
Topic Strategy
Industry Banking
Region Europe
Length 2 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

A brief follow up to a case which focuses on the topic of strategic framing, specifically how best the protagonist, Charles-Henri Filippi, can gain support for his initiative to re-brand Crédit Commercial de France (CCF) as HSBC.

Teaching objectives

The objective of this case is for the user to make a strategic decision: To re-brand an acquired bank, CCF, or not, and if so, how. The user makes this decision based on an analysis of the acquring bank, the HSBC Group, the acquired bank, CCF, various options, and the selection criteria.

Keywords
  • RD0109
  • AR0809
  • AR2009
Related case to use with this case

HSBC France: Re-Branding CCF (A)

By  Gabriel Szulanski,  Ben Chan,  Jenifer Raver

    Add to cart
    About the authors
    Szulanski

    Gabriel Szulanski

    Professor of Strategy

    Jenifer  Raver


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