Back to search

Google's Plans to Enter the WiFi Market

By Gabriel Szulanski,  Jenifer Raver
Published 29 Nov 2007
Reference 5493
Topic Strategy
Industry Information Technology and Services,  Internet
Region Global
Length 1 page(s)
Language English
Inspection copy
Teaching note
6.00
Add to cart
Summary

This case focuses on the topic of strategic triggering; specifically, how best a commercial provider of WiFi such as T-Mobile might react to Google's entry into the WiFi market. The case write-up includes information about Google and Google Secure Access, the WiFi market and Google's plans to enter the market as well as others' reaction to the move.

Teaching objectives

The objective of this case is for the user to envision themselves as a commercial provider of WiFi and ask themselves how they would react to Google's entry into the WiFi market. Specifically, what would you, as an incumbent in crisis, do to trigger or respond to the process?

Keywords
  • Google
  • WiFi
  • Internet
  • Strategy
  • Trigger
  • Hotspot
  • Google Secure Access
  • United States
About the authors
Szulanski

Gabriel Szulanski

Professor of Strategy

Jenifer  Raver


Recommended Cases

WHAT 1340 Radio: At a Crossroads

By  Gabriel Szulanski,  Yali Szulanski,  Jenifer Raver
Add to cart
This case focuses on the topic of strategic decision making, specifically, whether or not WHAT 1340 Radio should acquire WCXJ Radio. The case write-up includes information about WHAT 1340 Radio, the key players in the management team, the acquisition target, and factors in the decision making process.
    View case

    General Instrument: The Making of Strategy

    By  Gabriel Szulanski,  Yali Szulanski,  Jenifer Raver
    Add to cart extra
    This case focuses on the topic of strategy making at GI. The case write-up includes information about GI, AT T, the cable telecommunications industry, Ed Breen, the strategy making process at GI, and the Kiawah Meeting that the management team held in 1998.
      View case

      Whole Foods Market Inc.

      By  Jacob Cohen,  David Hawkins,  Jenifer Raver
      Add to cart
      This case focuses on Whole Foods Market Inc. and how it accounts for its leases, in particular whether or not it should capitalize its operating leases. The case write-up includes a company history, Whole Foods Market property, and the accounting controversy related to FASB Statement No. 13.
        View case