Google's Plans to Enter the WiFi Market

Published 29 Nov 2007
Reference 5493
Topic Strategy
Region Global
Summary

This case focuses on the topic of strategic triggering; specifically, how best a commercial provider of WiFi such as T-Mobile might react to Google's entry into the WiFi market. The case write-up includes information about Google and Google Secure Access, the WiFi market and Google's plans to enter the market as well as others' reaction to the move.

Teaching objectives

The objective of this case is for the user to envision themselves as a commercial provider of WiFi and ask themselves how they would react to Google's entry into the WiFi market. Specifically, what would you, as an incumbent in crisis, do to trigger or respond to the process?

Keywords
  • Google
  • WiFi
  • Internet
  • Strategy
  • Trigger
  • Hotspot
  • Google Secure Access
  • United States