Ben Chan

HSBC France: Re-Branding CCF (A)

By  Gabriel Szulanski,  Ben Chan,  Jenifer Raver
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This case focuses on the topic of strategic framing, specifically, how best the protagonist, Charles-Henri Filippi, can gain support for his strategic initiative, re-branding CCF as HSBC.

    Published 18 Feb 2008

    Reference 5440

    Topic Strategy

    Industry Banking

    Region Europe

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    HSBC France: Re-Branding CCF (A)

    Add to cart
    This case focuses on the topic of strategic framing, specifically, how best the protagonist, Charles-Henri Filippi, can gain support for his strategic initiative, re-branding CCF as HSBC.
      View case