Alcatel, Lucent…Nokia: On the Road from 3 to 1 - The Leadership Challenges of Strategic Change

The telecommunications manufacturing industry has seen massive consolidation in the past 10 years. This is the story of how two major telecom providers, Alcatel and Lucent, merged and positioned themselves for the future. It focuses on the leadership challenges of the final years, just before the company was sold. Alcatel-Lucent was at high risk of failure around 2012, but it managed to find its way forward and create a new future with Nokia.

The focus of the case is on the ongoing challenges of strategic alignment: how senior leaders attempt to fit the organization to its strategy, and ultimately to the environment.