Alessandro Buccella

Case Writers: Alessandro BUCCELLA and Herman FUNG This case forms part of a series with “Note on the European Airline Industry” and “European Airline Industry: Lufthansa in 2003”, but can be used independently. The case describes in detail the strategy of Ryanair, and compares the company to other European airlines using the “low-cost carrier” (LCC) model, with particular attention to Easyjet.

Published 01 Jul 2003

Reference 5124

Topic Strategy

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Europe

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