European Airline Industry: Lufthansa in 2003

Published 01 Jan 2003
Reference 5125
Topic Strategy
Region Europe
Summary

Case Writers: Alessandro BUCCELLA and Herman FUNG This case forms part of a series with “Note on the European Airline Industry” and “European Airline Industry: Ryanair in 2003”, but can be used independently. The case describes the strategy of Lufthansa as a major network carrier in Europe. It also describes the entry of low-cost carriers in the German market. The case describes the strategies used by other incumbent airlines in defending against the entry of “low-cost carriers”, ranging from imitation, to entry preemption and deterrence.

Teaching objectives

This case can be used to explore the following themes: How an incumbent can respond to industry entrants with distinct advantages The constraints that limit competitive responses by incumbents Whether and when entry preemption and deterrence is a viable strategy

Keywords
  • AR2004
  • AR0405
  • AR2003
  • AR0203
  • RD0703
  • AIRLINES
  • LOW COST CARRIERS
  • COMPETITION
  • NETWORK CARRIERS
  • ENTRY
  • COMPETITIVE STRATEGY
  • ENTRY DETERRENCE
  • STRATEGIC GROUPS
  • European Competitiveness
  • Europe