Stuart FitzRoy

Case describes the entry of low-cost competitors in the deregulated Australian airline industry, and the decision by the Qantas Group to launch a low-cost carrier subsidiary (Jetstar) in the domestic market. Many such airlines-within-airlines had failed in the US and Europe.

Published 20 Dec 2013

Reference 5739

Topic Strategy

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Other Regions

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