Santeri Kiverlä

The mobile industry in Finland in 2005 was facing a price war, which hurt not only the profitability of operators but also their incentives to adopt new technologies (3G). In 2005, the Finnish mobile telecom regulator decided to allow handset bundling and subscription plans for 3G services. This was an opportunity for incumbents to reshape the competitive context in the industry.

Published 30 Jan 2012

Reference 5484

Topic Strategy

Industry Information Services

Region Europe

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