Vadim Grigorian

The case goes back in time to the ‘golden age’ of Absolut when contemporary artists like Andy Warhol and Keith Haring painted the unusual bottle to the amazement of the global arts community. The nearly accidental collaboration with artists in the glorious years turned the brand into a must-have aspirational drink to be consumed at chic bars and art fairs.

Published 26 Mar 2018

Reference 6375

Topic Marketing

Industry Wholesale Food and Beverages Production

Region Europe

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Ararat, the largest brand of brandy in Russia, with an enviable 32% market share and a long history, is one of the jewels in Pernod Ricard Russia’s alcoholic beverage portfolio. After a recent product update, five key questions need to be answered: 1. Which consumer segment(s) should Ararat be targeted at? 2. What should be the brand platform? 3.

Published 25 Aug 2014

Reference 5660

Topic Marketing

Industry Food and Beverages Production Wine and Spirits

Region Europe

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Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

Published 18 Oct 2010

Reference 4948

Topic Marketing

Region Europe

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Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

Published 01 Jan 2004

Reference 4948

Topic Marketing

Industry Apparel and Fashion

Region Europe

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Launched in 1998, Russian Standard vodka quickly became the highest selling premium vodka in Russia, ahead of Stoli, Smirnoff, and Absolut.

Published 26 Nov 2002

Reference 5070

Topic Marketing

Industry Food and Beverages Production Wine and Spirits

Region Other Regions

View case
Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

Published 01 Jan 2004

Reference 4948

Topic Marketing

Industry Apparel and Fashion

Region Europe

View case