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9 case(s) found.

AZULIK Universe: A Magical Mix of Art, Sustainability and Community Engagement for a Luxury Brand

By  Amitava Chattopadhyay,  Vadim Grigorian
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The case describes the hospitality brand AZULIK, which offers a unique luxury experience based on a set of contemporary values that resonate with the most demanding international consumers: connecting to art, nature, and local communities.

    Published 25 Oct 2023

    Reference 6828

    Length 25 page(s)

    Topic Marketing

    Region Global

    Industry Hospitality,  Leisure, Travel and Tourism

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    AZULIK Universe: A Magical Mix of Art, Sustainability and Community Engagement for a Luxury Brand

    By  Amitava Chattopadhyay,  Vadim Grigorian
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    The case describes the hospitality brand AZULIK, which offers a unique luxury experience based on a set of contemporary values that resonate with the most demanding international consumers: connecting to art, nature, and local communities.
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      The Evolution of the Hotel Industry (A): Red Ocean Perspective

      By  Guoli Chen,  Ningzi Li,  Yixing Tong
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      This case focuses on the evolution of the hotel industry (red ocean and blue ocean perspectives) and the strategic and innovative creation of a leading boutique hotel brand - W Hotels. Emerging at a time when the industry was relatively stagnant, W Hotels stood out from conventional luxury competitors thanks to novel positioning and value innovation.

        Published 03 Jul 2024

        Reference 6449

        Length 8 page(s)

        Topic Strategy

        Region Global

        Industry Hospitality

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        The Evolution of the Hotel Industry (A): Red Ocean Perspective

        By  Guoli Chen,  Ningzi Li,  Yixing Tong
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        This case focuses on the evolution of the hotel industry (red ocean and blue ocean perspectives) and the strategic and innovative creation of a leading boutique hotel brand - W Hotels. Emerging at a time when the industry was relatively stagnant, W Hotels stood out from conventional luxury competitors thanks to novel positioning and value innovation.
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          The Evolution of the Hotel Industry (B): Blue Ocean Perspective W Hotels – The W Way Leading the Boutique Hotel Industry

          By  Guoli Chen,  Ningzi Li,  Yixing Tong
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          This case focuses on the evolution of the hotel industry (red ocean and blue ocean perspectives) and the strategic and innovative creation of a leading boutique hotel brand - W Hotels. Emerging at a time when the industry was relatively stagnant, W Hotels stood out from conventional luxury competitors thanks to novel positioning and value innovation.

            Published 03 Jul 2024

            Reference 6449

            Length 11 page(s)

            Topic Strategy

            Region Global

            Industry Hospitality

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            The Evolution of the Hotel Industry (B): Blue Ocean Perspective W Hotels – The W Way Leading the Boutique Hotel Industry

            By  Guoli Chen,  Ningzi Li,  Yixing Tong
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            This case focuses on the evolution of the hotel industry (red ocean and blue ocean perspectives) and the strategic and innovative creation of a leading boutique hotel brand - W Hotels. Emerging at a time when the industry was relatively stagnant, W Hotels stood out from conventional luxury competitors thanks to novel positioning and value innovation.
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              Managing Projects in Decentralised Organisations: Tracking Humanitarian Fleets

              By  Orla Stapleton,  Alfonso Pedraza Martinez,  Luk Van Wassenhove
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              Managing projects in decentralised organisations is challenging. IHO is a medium-sized international humanitarian organisation. To improve fleet management in IHO, the goal is to implement vehicle tracking technology. A successful pilot project is followed by a failed rollout. The case examines the managerial and organisational issues affecting the project’s performance.

                Published 29 Mar 2012

                Reference 5817

                Length 10 page(s)

                Topic Operations

                Region Global

                Industry Hospitality,  Non-Profit Organization Management

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                Managing Projects in Decentralised Organisations: Tracking Humanitarian Fleets

                By  Orla Stapleton,  Alfonso Pedraza Martinez,  Luk Van Wassenhove
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                Managing projects in decentralised organisations is challenging. IHO is a medium-sized international humanitarian organisation. To improve fleet management in IHO, the goal is to implement vehicle tracking technology. A successful pilot project is followed by a failed rollout. The case examines the managerial and organisational issues affecting the project’s performance.
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                  Polygon Hotel Group in Dubai

                  By  Horacio Falcao,  Nadine Khayat
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                  This case discusses the sale of a hotel in Dubai by an international western company to a local Arab group. Polygon Hotel Group hopes to sell the newly constructed building and then manage it as one of the properties in its chain, but it has little time, almost no cash in a market downturn, and only one bidder - Al-Shari.

                    Published 23 Feb 2011

                    Reference 5777

                    Length 9 page(s)

                    Topic Strategy

                    Region Global

                    Industry Financial Services,  Hospitality

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                    Polygon Hotel Group in Dubai

                    By  Horacio Falcao,  Nadine Khayat
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                    This case discusses the sale of a hotel in Dubai by an international western company to a local Arab group. Polygon Hotel Group hopes to sell the newly constructed building and then manage it as one of the properties in its chain, but it has little time, almost no cash in a market downturn, and only one bidder - Al-Shari.
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                      The Yogyakarta Earthquake: IFRC’s First Experiences with the Decentralized Supply Chain

                      By  Aurelie Charles,  Aline Gatignon,  Luk Van Wassenhove
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                      On May 27th, 2006, a devastating earthquake hit the Indonesian island of Java. The Indonesian Red Cross, Palang Merah Indonesia (PMI), set up a relief operation in the province of Yogyakarta. The NGO already had extensive experience in disaster relief, having battled a volcanic eruption two months earlier as well as two tsunamis during the preceding year.

                        Published 25 Jan 2011

                        Reference 5590

                        Length 14 page(s)

                        Topic Operations

                        Region Asia

                        Industry Hospitality,  Logistics and Supply Chain

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                        The Yogyakarta Earthquake: IFRC’s First Experiences with the Decentralized Supply Chain

                        By  Aurelie Charles,  Aline Gatignon,  Luk Van Wassenhove
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                        On May 27th, 2006, a devastating earthquake hit the Indonesian island of Java. The Indonesian Red Cross, Palang Merah Indonesia (PMI), set up a relief operation in the province of Yogyakarta. The NGO already had extensive experience in disaster relief, having battled a volcanic eruption two months earlier as well as two tsunamis during the preceding year.
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                          Humanitarian Response to the 2006 Lebanese / Israeli Conflict

                          By  Luk Van Wassenhove,  Rolando Tomasini
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                          In 2006, the Lebanese guerrilla group Hezbollah captured two Israeli soldiers patrolling the Lebanese-Israeli border. Israel responded with large-scale bombing of Lebanon’s major bridges, cities, main airports, sea port and all commercial borders. The fighting resulted in approximately one million internally displaced people, 30,000 homes destroyed, over 1,000 dead, and around 5,000 injured.

                            Published 18 Sep 2008

                            Reference 5530

                            Length 7 page(s)

                            Topic Responsibility

                            Region Global

                            Industry Hospitality,  Non-Profit Organization Management

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                            Humanitarian Response to the 2006 Lebanese / Israeli Conflict

                            By  Luk Van Wassenhove,  Rolando Tomasini
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                            In 2006, the Lebanese guerrilla group Hezbollah captured two Israeli soldiers patrolling the Lebanese-Israeli border. Israel responded with large-scale bombing of Lebanon’s major bridges, cities, main airports, sea port and all commercial borders. The fighting resulted in approximately one million internally displaced people, 30,000 homes destroyed, over 1,000 dead, and around 5,000 injured.
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                              World Food Programme: Lesotho - Building Sustainable Operations

                              By  Rolando Tomasini,  Emma L Maspero,  Luk Van Wassenhove,  Hans W. Ittmann
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                              The Mountain Kingdom of Lesotho is a landlocked country of approximately 2 million people. Highly dependent on South Africa's economy and trade, in a good year Lesotho is only able to produce 35% of its cereal needs. Approximately 30% of the population is affected by HIV/AIDS.

                                Published 18 Feb 2008

                                Reference 5495

                                Length 17 page(s)

                                Topic Responsibility

                                Region Global

                                Industry Hospitality,  Non-Profit Organization Management

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                                World Food Programme: Lesotho - Building Sustainable Operations

                                By  Rolando Tomasini,  Emma L Maspero,  Luk Van Wassenhove,  Hans W. Ittmann
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                                The Mountain Kingdom of Lesotho is a landlocked country of approximately 2 million people. Highly dependent on South Africa's economy and trade, in a good year Lesotho is only able to produce 35% of its cereal needs. Approximately 30% of the population is affected by HIV/AIDS.
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                                  Accor in Indonesia

                                  By  Hellmut Schütte,  James Teboul,  Noël Lebrec,  Francesca Gee
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                                  The ACCOR group was started in 1967 in France with the introduction of the Novotel concept. Over the following 30 plus years it developed a group of hotels: Sofitel, Novotel, IBIS and Formule 1 and extended the groups business in the USA and Asia. With a range of brands marketed at different price levels the group has enjoyed wide market coverage.

                                    Published 01 Oct 1996

                                    Reference 4645

                                    Length 31 page(s)

                                    Topic Operations

                                    Region Asia

                                    Industry Hospitality,  Leisure, Travel and Tourism

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                                    Accor in Indonesia

                                    By  Hellmut Schütte,  James Teboul,  Noël Lebrec,  Francesca Gee
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                                    The ACCOR group was started in 1967 in France with the introduction of the Novotel concept. Over the following 30 plus years it developed a group of hotels: Sofitel, Novotel, IBIS and Formule 1 and extended the groups business in the USA and Asia. With a range of brands marketed at different price levels the group has enjoyed wide market coverage.
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