Polygon Hotel Group in Dubai

Published 23 Feb 2011
Reference 5777
Topic Strategy
Region Global
Length 9 page(s)
Language English

This case discusses the sale of a hotel in Dubai by an international western company to a local Arab group. Polygon Hotel Group hopes to sell the newly constructed building and then manage it as one of the properties in its chain, but it has little time, almost no cash in a market downturn, and only one bidder - Al-Shari. After many moves by Al-Shari to squeeze a better deal (which could be interpreted as cultural misunderstandings), a new company, Al-Badeel, trumps the Al-Shari offer. Now, Polygon has a BATNA and Al-Shari may lose a great deal, but there is more than power and culture at issue.

Teaching objectives

The fact that it is culture does not make it right - or wrong! The Polygon case aims to understand the negotiation dynamics as well as the influence of culture. The case sheds light on negotiation tactics as a lens to better understand cultural aspects, which aspects help or hurt win-win negotiations and to help participants understand how to negotiate culture.

  • ADEC
  • Decision Sciences
  • Negotiations
  • Culture and Negotiations
  • Creating Value
  • Middle East
  • Cross-cultural
  • Bargaining
  • Power
  • RD0111
  • AR2011
  • AR1011