Noël Lebrec

The ACCOR group was started in 1967 in France with the introduction of the Novotel concept. Over the following 30 plus years it developed a group of hotels: Sofitel, Novotel, IBIS and Formule 1 and extended the groups business in the USA and Asia. With a range of brands marketed at different price levels the group has enjoyed wide market coverage.

Published 01 Oct 1996

Reference 4645

Topic Operations

Industry Hospitality Leisure, Travel and Tourism

Region Asia

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