extra

Which Ecosystem for INSEAD VR Initiative?

Published 03 May 2021
Reference 6661
Topic Strategy
Region Global
Summary

The director of the INSEAD Virtual Reality Immersive Learning Initiative, Daniel Landau, must decide what brand of VR headsets to buy for the school and its four campuses. It comes down to a choice between VR devices made by Oculus or PICO Interactive: which is better suited for his small team to create content and deploy it from their hub? Since each brand is embedded in a unique ecosystem, Daniel must evaluate their respective roles and contributions to the goal of delivering an optimal immersive learning experience.

Teaching objectives

The case is designed for courses that include the importance of building an ecosystem as part of company strategy – here the focus is on the role of VR technology in the classroom. Students learn what makes a VR ecosystem successful and compare their respective attributes and outcomes.

Keywords
  • Oculus
  • Virtual Reality
  • Ecosystems
  • VR headset
  • Mixed Reality
  • 42gears
  • Pico
  • Augmented Reality
  • Facebook
  • Vive
  • Strivr Labs
  • Quest
  • Qualcomm
  • Computer and office equipment
  • Q22021