What is the secret sauce that has powered chef Alain Passard’s uninterrupted success for the last 35 years on the global stage and retained three Michelin stars for his renowned restaurant L’Arpège since 1996? What can his success story tell us about effective brand building and brand extension at a time when experiential luxury is driving the industry?

The case study outlines the steps taken by GO Telecom to navigate a competitive market, revitalize the brand, and strategically position itself for future growth through innovation and customer-centric practices.

Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.