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Jean-Michel Moslonka

CEO, Agalio
What is the secret sauce that has powered chef Alain Passard’s uninterrupted success for the last 35 years on the global stage and retained three Michelin stars for his renowned restaurant L’Arpège since 1996? What can his success story tell us about effective brand building and brand extension at a time when experiential luxury is driving the industry?

Published 28 Jan 2025

Reference 6937

Topic Entrepreneurship

Industry Restaurants Luxury Goods and Jewelry

Region Europe

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The case study outlines the steps taken by GO Telecom to navigate a competitive market, revitalize the brand, and strategically position itself for future growth through innovation and customer-centric practices.

Published 19 Nov 2024

Reference 6924

Topic Marketing

Industry Telecommunications

Region Middle-East

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Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

Published 25 Mar 2019

Reference 6446

Topic Marketing

Industry Oil & Energy

Region Global

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Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

Published 25 Mar 2019

Reference 6446

Topic Marketing

Industry Oil & Energy

Region Global

View case