Taiwan's Formosa Plastics Group in Transition: The Interplay of Succession, Inheritance and Family Strife (Chinese)

By Morten Bennedsen, Hsi-Mei Chung, Yi-Chun Lu, Brian Henry

Reference 6613
Published 06 Oct 2021
Length 13 page(s)
Topic Family Business
Region Global
Industry Chemicals

The case covers the ongoing Wang family dispute over the inheritance of YC Wang, the billionaire founder of Formosa Plastics Group, one of Taiwan’s most prominent industrial conglomerates, who died in 2008 at the age of 91 without leaving a will.

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Market Disruption Strategies: The Transformation of Xiaomi (Chinese)

By Haiyang Yang, Jingjing Ma, Neal Roese, Amitava Chattopadhyay

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Reference 6608
Published 21 Apr 2021
Length 25 page(s)
Topic Marketing
Region Asia
Industry Information Technology and Services, Consumer Electronics

After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.

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Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry (Chinese)

By W. Chan Kim, Renée Mauborgne, Oh Young Koo

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Reference 6422
Published 22 Mar 2019
Length 9 page(s)
Topic Strategy
Region Asia
Industry Leisure, Travel and Tourism

This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

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Wawa: Retailing Reinvented Through Blue Ocean Strategy (Chinese)

By W. Chan Kim, Renée Mauborgne, Michael Olenick

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Reference 6421
Published 22 Mar 2019
Length 14 page(s)
Topic Strategy
Region North America
Industry Restaurants, Food and Beverages Production

Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.

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Successes and Failures of Amazon's Growth Strategies: Causes and Consequences (Chinese)

By W. Chan Kim, Renée Mauborgne, Oh Young Koo

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Reference 6340
Published 12 Nov 2017
Length 26 page(s)
Topic Strategy
Region North America
Industry E-Commerce

On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

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A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Chinese)

By W. Chan Kim, Renée Mauborgne, Mi Ji

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Reference 6304
Published 11 Dec 2017
Length 11 page(s)
Topic Strategy
Region Global
Industry Entertainment, Music

For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.

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Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth (Chinese)

By W. Chan Kim, Renée Mauborgne, Robert Bong, Mi Ji

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Reference 6275
Published 22 Mar 2019
Length 7 page(s)
Topic Strategy
Region Asia
Industry Automotive, Transportation/Trucking/Railroad

This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.

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A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy (Chinese)

By Yangao Xiao, Tony Tong, Guoli Chen, Kathy Wu

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Reference 6269
Published 26 Jun 2018
Length 23 page(s)
Topic Strategy
Region Asia
Industry Telecommunications, Wireless

The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

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Uber vs. Didi: The Race for China's Ride-hailing Market (Chinese)

By Guoli Chen, Tony Tong, Xiaohua Su, Kuangzhen Wu

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Reference 6223
Published 12 Nov 2017
Length 25 page(s)
Topic Strategy
Region Global
Industry Automotive, Transportation/Trucking/Railroad

As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

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The Marvel Way: Restoring a Blue Ocean (Chinese)

By W. Chan Kim, Renée Mauborgne, Michael Olenick

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Reference 6205
Published 26 Jan 2018
Length 16 page(s)
Topic Strategy
Region North America
Industry Motion Pictures and Film

The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

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L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai (Chinese)

By Haiyang Yang, Pierre Chandon

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Reference 5960
Published 28 May 2014
Length 26 page(s)
Topic Marketing
Region Asia
Industry Cosmetics, Luxury Goods and Jewelry

Yue Sai is L’Oréal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

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Salesforce.com: Creating a Blue Ocean in the B2B Space (Chinese)

By W. Chan Kim, Renée Mauborgne, Mi Ji, Jee Eun Lee

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Reference 5911
Published 26 Jun 2018
Length 10 page(s)
Topic Strategy
Region Global
Industry Computer Software

The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

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Taiwan's Formosa Plastics Group in Transition: The Interplay of Succession, Inheritance and Family Strife (Chinese)

Market Disruption Strategies: The Transformation of Xiaomi (Chinese)

Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry (Chinese)

Wawa: Retailing Reinvented Through Blue Ocean Strategy (Chinese)

Successes and Failures of Amazon's Growth Strategies: Causes and Consequences (Chinese)

A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Chinese)

Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth (Chinese)

A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy (Chinese)

Uber vs. Didi: The Race for China's Ride-hailing Market (Chinese)

The Marvel Way: Restoring a Blue Ocean (Chinese)

L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai (Chinese)

Salesforce.com: Creating a Blue Ocean in the B2B Space (Chinese)

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