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21 cases found.

Exercise for Market Creation in the Highly Competitive Travel Industry (Chinese)

By  W. Chan Kim,  Renee Mauborgne,  Oh Young Koo
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This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

    Published 22 Mar 2019

    Reference 6422

    Topic Strategy

    Region Asia

    Industry Leisure, Travel and Tourism

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    Exercise for Market Creation in the Highly Competitive Travel Industry (Chinese)

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    This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.
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      Gaga for Wawa: Blue Ocean Retailing (Chinese)

      By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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      Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.

        Published 22 Mar 2019

        Reference 6421

        Topic Strategy

        Region North America

        Industry Restaurants,  Food and Beverages Production

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        Gaga for Wawa: Blue Ocean Retailing (Chinese)

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        Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.
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          Successes and Failures of Amazon's Growth Strategies: Causes and Consequences (Chinese)

          By  W. Chan Kim,  Renee Mauborgne,  Oh Young Koo
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          On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

            Published 11 Dec 2017

            Reference 6340

            Topic Strategy

            Region North America

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            Successes and Failures of Amazon's Growth Strategies: Causes and Consequences (Chinese)

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            On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
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              A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Chinese)

              By  W. Chan Kim,  Renee Mauborgne,  Mi Ji
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              For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.

                Published 11 Dec 2017

                Reference 6304

                Topic Strategy

                Region Global

                Industry Entertainment,  Music

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                A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Chinese)

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                For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.
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                  Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth (Chinese)

                  By  W. Chan Kim,  Renee Mauborgne,  Robert Bong,  Ji Mi
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                  This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.

                    Published 22 Mar 2019

                    Reference 6275

                    Topic Strategy

                    Region Asia

                    Industry Automotive,  Transportation/Trucking/Railroad

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                    Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth (Chinese)

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                    This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.
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                      A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy (Chinese)

                      By  Yangao Xiao,  Tony Tong,  Guoli Chen,  Kathy Wu
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                      The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

                        Published 26 Jun 2018

                        Reference 6269

                        Topic Strategy

                        Region Asia

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                        A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy (Chinese)

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                        The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.
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                          Uber vs. Didi: The Race for China's Ride-hailing Market (Chinese)

                          By  Guoli Chen,  Tony Tong,  Xiaohua Su,  Kuangzhen Wu
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                          As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

                            Published 11 Dec 2017

                            Reference 6223

                            Topic Strategy

                            Region Global

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                            Uber vs. Didi: The Race for China's Ride-hailing Market (Chinese)

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                            As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.
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                              The Marvel Way: Restoring a Blue Ocean (Chinese)

                              By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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                              The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

                                Published 26 Jan 2018

                                Reference 6205

                                Topic Strategy

                                Region North America

                                Industry Motion Pictures and Film

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                                The Marvel Way: Restoring a Blue Ocean (Chinese)

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                                The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
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                                  L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai (Chinese)

                                  By  Haiyang Yang,  Pierre Chandon
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                                  Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

                                    Published 28 May 2014

                                    Reference 5960

                                    Topic Marketing

                                    Region Asia

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                                    L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai (Chinese)

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                                    Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
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                                      Salesforce.com: Creating a Blue Ocean in the B2B Space (Chinese)

                                      By  Mi Ji,  W. Chan Kim,  Jee Eun Lee,  Renee Mauborgne
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                                      The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

                                        Published 26 Jun 2018

                                        Reference 5911

                                        Topic Strategy

                                        Region Global

                                        Industry Computer Software

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                                        Salesforce.com: Creating a Blue Ocean in the B2B Space (Chinese)

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                                        The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.
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                                          How Apple’s Corporate Strategy Drove High Growth (Chinese)

                                          By  W. Chan Kim,  Renee Mauborgne,  Oh Young Koo
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                                          This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.

                                            Published 26 Jun 2018

                                            Reference 5860

                                            Topic Strategy

                                            Region North America

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                                            How Apple’s Corporate Strategy Drove High Growth (Chinese)

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                                            This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.
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                                              Making a Blue Ocean Strategic Move that Discourages Imitation: The Case of Wikipedia (Chinese)

                                              By  W. Chan Kim,  Renee Mauborgne,  Katrina Ling
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                                              This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.

                                                Published 26 Jun 2018

                                                Reference 5694

                                                Topic Strategy

                                                Region Global

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                                                Making a Blue Ocean Strategic Move that Discourages Imitation: The Case of Wikipedia (Chinese)

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                                                This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.
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