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63 case(s) found.

Emmanuel Macron: The Ascent of a Disruptor (French)

By  Jose-Luis Alvarez,  Jordi Pià Comella
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The case describes the education, career and political strategy of Emmanuel Macron in his ascent to the French presidency.

    Published 22 May 2019

    Reference 6392

    Length 18 page(s)

    Topic Leadership & Organisations

    Region Europe

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    Emmanuel Macron: The Ascent of a Disruptor (French)

    By  Jose-Luis Alvarez,  Jordi Pià Comella
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    The case describes the education, career and political strategy of Emmanuel Macron in his ascent to the French presidency.
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      AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (French)

      By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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      The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.

        Published 07 Mar 2017

        Reference 6241

        Length 25 page(s)

        Topic Marketing

        Region Global

        Industry Leisure, Travel and Tourism

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        AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (French)

        By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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        The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.
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          Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands (French)

          By  Joerg Niessing,  Pierre Chandon
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          In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

            Published 05 Apr 2018

            Reference 6198

            Length 6 page(s)

            Topic Marketing

            Region Global

            Industry Higher Education

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            Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands (French)

            By  Joerg Niessing,  Pierre Chandon
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            In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
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              Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands (French)

              By  Joerg Niessing,  Pierre Chandon
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              In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

                Published 05 Apr 2018

                Reference 6198

                Length 10 page(s)

                Topic Marketing

                Region Global

                Industry Higher Education

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                Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands (French)

                By  Joerg Niessing,  Pierre Chandon
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                In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
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                  Where to Next with BlaBlaCar? (French)

                  By  Peter Zemsky,  Anne-Marie Carrick
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                  The case describes the rise of BlaBlaCar to global leadership of long-haul ridesharing and to prominence as one of Europe's most successful startups. It focuses on a critical juncture when the company has recently emerged as the European leader and has raised $100 million to go global.

                    Published 14 Oct 2016

                    Reference 6104

                    Length 28 page(s)

                    Topic Strategy

                    Region Global

                    Industry Automotive,  Transportation/Trucking/Railroad

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                    Where to Next with BlaBlaCar? (French)

                    By  Peter Zemsky,  Anne-Marie Carrick
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                    The case describes the rise of BlaBlaCar to global leadership of long-haul ridesharing and to prominence as one of Europe's most successful startups. It focuses on a critical juncture when the company has recently emerged as the European leader and has raised $100 million to go global.
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                      Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris (French)

                      By  David Dubois,  Katrina Bens
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                      The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                        Published 12 Mar 2015

                        Reference 6060

                        Length 14 page(s)

                        Topic Marketing

                        Region Global

                        Industry Apparel and Fashion

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                        Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris (French)

                        By  David Dubois,  Katrina Bens
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                        The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
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                          L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai (French)

                          By  Haiyang Yang,  Pierre Chandon
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                          Yue Sai is L’Oréal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

                            Published 04 Jan 2015

                            Reference 5960

                            Length 27 page(s)

                            Topic Marketing

                            Region Asia

                            Industry Cosmetics,  Luxury Goods and Jewelry

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                            L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai (French)

                            By  Haiyang Yang,  Pierre Chandon
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                            Yue Sai is L’Oréal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
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                              Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants (French)

                              By  Hernan A. Bruno,  Hilke Plassmann
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                              The case illustrates the challenges faced by entrepreneurs launching a new product in an highly competitive market with limited resources. The case is set in 2005 and puts the student in the shoes of Michel and Augustin.

                                Published 30 Jun 2015

                                Reference 5757

                                Length 14 page(s)

                                Topic Marketing

                                Region Europe

                                Industry Food and Beverages Production

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                                Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants (French)

                                By  Hernan A. Bruno,  Hilke Plassmann
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                                The case illustrates the challenges faced by entrepreneurs launching a new product in an highly competitive market with limited resources. The case is set in 2005 and puts the student in the shoes of Michel and Augustin.
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                                  Lloyds-TSB: A Champion of Shareholder Value 1983 - 2007 (French)

                                  By  Jean Dermine
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                                  The case presents the strategy of the British bank Lloyds TSB (called today Lloyds Banking Group) over the years 1983-2007. A long time span allows to evaluate the financial results of a long-term strategy.

                                    Published 23 Sep 2016

                                    Reference 5754

                                    Length 8 page(s)

                                    Topic Economics & Finance

                                    Region Europe

                                    Industry Banking

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                                    Lloyds-TSB: A Champion of Shareholder Value 1983 - 2007 (French)

                                    By  Jean Dermine
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                                    The case presents the strategy of the British bank Lloyds TSB (called today Lloyds Banking Group) over the years 1983-2007. A long time span allows to evaluate the financial results of a long-term strategy.
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                                      Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category (French)

                                      By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
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                                      Renova, fabricant portugais de papier toilette, se bat pour survivre dans un marché banalisé et stagnant dominé par les géants mondiaux et les marques de distributeurs.

                                        Published 03 Jul 2012

                                        Reference 5685

                                        Length 23 page(s)

                                        Topic Marketing

                                        Region Europe

                                        Industry Consumer Goods

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                                        Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category (French)

                                        By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
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                                        Renova, fabricant portugais de papier toilette, se bat pour survivre dans un marché banalisé et stagnant dominé par les géants mondiaux et les marques de distributeurs.
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                                          Tragedy on Everest (French)

                                          By  David Breashears,  Morten T. Hansen,  Ludo Van der Heyden,  Elin Williams
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                                          This case describes the tragedy that occurred on Everest in 1996 - when teams led by highly-skilled guides got caught in a terrible storm, causing the death of the team leaders and several of the client climbers. It delves into the factors that help teams survive when they encounter turbulence, and why others in similar circumstances meet tragedy.

                                            Published 23 Sep 2015

                                            Reference 5519

                                            Length 25 page(s)

                                            Topic Entrepreneurship

                                            Region Asia

                                            Industry Sporting Goods,  Entertainment

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                                            Tragedy on Everest (French)

                                            By  David Breashears,  Morten T. Hansen,  Ludo Van der Heyden,  Elin Williams
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                                            This case describes the tragedy that occurred on Everest in 1996 - when teams led by highly-skilled guides got caught in a terrible storm, causing the death of the team leaders and several of the client climbers. It delves into the factors that help teams survive when they encounter turbulence, and why others in similar circumstances meet tragedy.
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                                              The Danssen Family: Initiating Family Governance (French)

                                              By  Christine Blondel
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                                              The case describes the way in which members of a family owning a business try to put together a family meeting to discuss the future of the enterprise.

                                                Published 01 Dec 2008

                                                Reference 5499

                                                Length 4 page(s)

                                                Topic Family Business

                                                Region Europe

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                                                The Danssen Family: Initiating Family Governance (French)

                                                By  Christine Blondel
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                                                The case describes the way in which members of a family owning a business try to put together a family meeting to discuss the future of the enterprise.
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