Eico: Designed in China

Published 30 Jul 2018
Reference 6261
Industry Consulting
Region Asia
Length 23 page(s)
Language English

How can an organization help its employees’ creativity thrive? When Rokey Zhang and Ricky Xu founded Eico in 2004, no one could predict the scale of China’s mobile and e-commerce revolution. Fourteen years later, they have ridden that wave of change to play a key role in designing some of the most influential and popular digital services in China. But it has not been easy. Charting the cultural, organizational, and business-related issues they encountered as the firm grew, the case explores the changes made to its structure , how systems and processes are designed to overcome national and cultural impediments to the creative process, and why Eico is able to work in an environment which other design agencies have found particularly challenging.

Teaching objectives

- Explore the ways processes can be used to foster and sell creativity and innovation. - Analyze the role of culture in establishing an organization’s competitive advantage. - Consider the similarities and differences between driving innovation in China compared to the West. - Understand the experience of the entrepreneurial process.

  • China
  • Creativity
  • Organizational Design
  • Organizational Culture
  • Digital Design
  • Entrepreneurial Leadership
  • Design Thinking
  • Organizational Routines
  • Management
  • Innovation
  • Q41718