The case unpacks the growth story of PeopleCert, the first “unicorn” of Greek origin. Focusing on the strategic dilemmas faced at different stages of its development and on its unceasing pursuit of breakthrough technology to address customers’ needs, the narrative reveals how the company managed to disrupt the centuries-old space testing and certification process.

Biometrics are used to measure and analyse verifiable unique physical or behavioral data that allow identification and authentication. Over the last few years, biometrics leveraging AI and Gen AI technologies have significantly improved public safety, fraud and crime prevention, as well as the user experience.

With the arrival of machine learning and big data, discussion in the C-suite and boardroom has shifted to how artificial intelligence (AI) can accelerate digital transformation. AI-driven business transformation, which began with predictive AI, has now moved on to a new wave of generative AI (GenAI) solutions and its impressive capabilities.

The digitalization of businesses and business processes is widespread but unequal. It has left gaps between small and large enterprises, more vs. less knowledge-intensive workers, desk vs. non-desk employees, and between industries, business units, and regions.