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Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry

Published 26 Jul 2022
Reference 6751
Industry Music
Summary

This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.

Teaching objectives

To understand: the music industry – blockchain technology and its real world applications – the role of technology in the music industry – the digital disruption of an industry – how to build a go-to-market strategy – the process of building a start-up strategy – how ecosystem dynamics affect an industry – competitive positioning for start-up firms.

Keywords
  • Music industry
  • Blockchain
  • Digital disruption
  • Information systems
  • Strategy
  • Entrepreneurship
  • Start-up
  • Streaming
  • Canada
  • Go-to-market
  • Web 3.0
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