The case presents a new business model in the jet engine industry - performance based contracting for jet engine maintenance. It explains the trade-offs, challenges and guidelines for successful implementation of these contracts, including direct and supply chain effects.

The case is about a new type of contact center – the virtual contact center – that employs a geographically dispersed workforce in the cloud.

This case describes the innovative business model of Better Place Inc., an electric vehicle company. The key challenges in operating the business model are explained and data is provided to help compute the costs, benefits, net profitability and economies of scale that it offers.

This case traces the evolution of the video rental industry over the last 20 years. It outlines the rise and fall of different business models, highlighting delivery innovations by Netflix, sourcing innovations by blockbuster, and the technological innovations brought about by advances in the distribution medium.