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Better Place: The Electric Vehicle Renaissance

By Karan Girotra,  Serguei Netessine,  Prash Pokala,  Disha Gupta
Published 29 Mar 2011
Reference 5784
Topic Operations
Region Global
Length 12 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

This case describes the innovative business model of Better Place Inc., an electric vehicle company. The key challenges in operating the business model are explained and data is provided to help compute the costs, benefits, net profitability and economies of scale that it offers.

Teaching objectives

The case can be used in a variety of ways: to make an analysis of novel business models, to examine the viability of novel business models, to illustrate the challenges facing an innovative electric vehicle startup.

Keywords
  • Startups
  • Electric Vehicles
  • Energy
  • Green Energy
  • Automobiles
  • Business Model Innovation
  • Venture Capital
  • Supply Chain Management
  • RD0311
  • AR2011
  • AR1011
About the authors
Girotra

Karan Girotra

Netessine

Serguei Netessine

Prash Pokala

Disha Gupta


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