Quy Huy

Professor of Strategy
Longfor, a real estate company in China, treats every customer as an individual with distinctive tastes, preferences and needs; the homes it designs emphasize aesthetics, comfort, landscaping and lifestyle in a holistic way. Likewise, its organizational culture emphasizes equality and professionalism in a country where hierarchy and deference to authority are the norm.

Published 30 Oct 2017

Reference 6179

Topic Strategy

Industry Real Estate

Region Asia

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The case examines the downward spiral of Nokia, the mobile technology giant that once conquered the world, seen from the perspective of ‘insiders’ – based on interviews with Nokia executives at top and middle management level.

Published 26 Sep 2016

Reference 6160

Topic Leadership & Organisations

Industry Telecommunications

Region Global

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Nissan was in a desparate situation with staggering debts, losses, producing good but plain-looking cars. How did Carlos Ghosn and the French team manage to implement massive changes in a company deeply embedded in the Japanese culture that is reputed to be nationalistic and averse to major change? How did Ghosn manage to cut cost and increase innovation dramatically at the same time?

Published 22 Jan 2016

Reference 5195

Topic Strategy

Region Asia

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BP CEO Tony Hayward (UK) faced intense public scrutiny from many different constituencies in the US in the wake of the oil spill in the Gulf of Mexico. The case focuses on how his words and actions were perceived by the US media and government, and how these perceptions had critical business and personal outcomes.

Published 01 Apr 2015

Reference 5816

Topic Strategy

Region Global

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A Nissan encontrava-se numa situação díspar, enfrentando enormes dívidas, perdas, produzindo bons veículos, embora comuns. De que modo Carlos Ghosn e a equipa Francesa conseguiram implementar alterações consideráveis numa empresa profundamente imbuída na cultura Japonesa, conhecida por ser nacionalista e adversa a grandes alterações?

Published 01 Apr 2015

Reference 5195

Topic Strategy

Region Asia

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The case describes the spectacular rise of UBS in the period 2000-2008 and its decline in the aftermath of the global financial crisis. CEO Ospel led an ambitious growth strategy, abandoning UBS's traditional risk-averse culture in favour of a more risk-taking form of investment banking in the USA.

Published 23 Feb 2015

Reference 5834

Topic Strategy

Industry Banking

Region Europe

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INGLOT is among the few Polish companies to have succeeded in ‘going global’. It is recognized in the professional cosmetics industry for its pioneering innovation and appreciated by customers for its wide range of reasonably priced high-quality products. As INGLOT plans to aggressively expand, the executive team faces several key challenges.

Published 28 Apr 2014

Reference 6028

Topic Strategy

Industry Cosmetics

Region Global

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This case allows a rich and nuanced discussion of the various leadership dimensions of Steve Jobs, CEO of Apple Computers, who was widely regarded as a visionary leader but could be harsh with people working around him. The case raises the strategic question of profit sustainability and organizational resilience. Could Apple thrive as a creative company without Jobs?

Published 26 Aug 2013

Reference 6010

Topic Strategy

Region North America

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The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.

Published 27 May 2013

Reference 5193

Topic Strategy

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Europe

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BP CEO Tony Hayward (UK) faced intense public scrutiny from many different constituencies in the US in the wake of the oil spill in the Gulf of Mexico. The case focuses on how his words and actions were perceived by the US media and government, and how these perceptions had critical business and personal outcomes.

Published 28 Sep 2011

Reference 5816

Topic Strategy

Region Global

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Strategy Execution