Quy Huy

Professor of Strategy
INGLOT is among the few Polish companies to have succeeded in ‘going global’. It is recognized in the professional cosmetics industry for its pioneering innovation and appreciated by customers for its wide range of reasonably priced high-quality products. As INGLOT plans to aggressively expand, the executive team faces several key challenges.

Published 28 Apr 2014

Reference 6028

Topic Strategy

Industry Cosmetics

Region Global

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This case allows a rich and nuanced discussion of the various leadership dimensions of Steve Jobs, CEO of Apple Computers, who was widely regarded as a visionary leader but could be harsh with people working around him. The case raises the strategic question of profit sustainability and organizational resilience. Could Apple thrive as a creative company without Jobs?

Published 26 Aug 2013

Reference 6010

Topic Strategy

Industry Information Technology and Services

Region North America

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The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.

Published 27 May 2013

Reference 5193

Topic Strategy

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Europe

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BP CEO Tony Hayward (UK) faced intense public scrutiny from many different constituencies in the US in the wake of the oil spill in the Gulf of Mexico. The case focuses on how his words and actions were perceived by the US media and government, and how these perceptions had critical business and personal outcomes.

Published 28 Sep 2011

Reference 5816

Topic Strategy

Region Global

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This case describes how IKEA's distinctive strategy was formed over a period of about 30 years (late 1940s to late 1970s).

Published 28 Sep 2011

Reference 5833

Topic Strategy

Industry Consumer Goods Furniture

Region Global

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This case describes IKEA's strategy, aiming to show how the Swedish company has developed and maintained its competitive advantage over decades while expanding its business worldwide.

Published 28 Sep 2011

Reference 5831

Topic Strategy

Industry Consumer Goods Furniture

Region Global

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Nissan was in a desparate situation with staggering debts, losses, producing good but plain-looking cars. How did Carlos Ghosn and the French team manage to implement massive changes in a company deeply embedded in the Japanese culture that is reputed to be nationalistic and averse to major change? How did Ghosn manage to cut cost and increase innovation dramatically at the same time?

Published 26 Apr 2010

Reference 5195

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Asia

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A Nissan encontrava-se numa situação díspar, enfrentando enormes dívidas, perdas, produzindo bons veículos, embora comuns. De que modo Carlos Ghosn e a equipa Francesa conseguiram implementar alterações consideráveis numa empresa profundamente imbuída na cultura Japonesa, conhecida por ser nacionalista e adversa a grandes alterações?

Published 31 Oct 2008

Reference 5195

Topic Strategy

Region Asia

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Nissan was in a desparate situation with staggering debts and losses, producing good but plain-looking cars. How did Carlos Ghosn and the French team manage to implement massive changes in a company deeply embedded in a Japanese culture that is reputed to be nationalistic and averse to major change? How did Ghosn manage to cut cost and increase innovation dramatically at the same time?

Published 07 Jan 2004

Reference 5195

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Asia

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This series of three sequential cases recounts the story of labour negotiations. The Maxime Platform, France, built in 1916 to accommodate the increasing demand for wood transportation, was by 1992 a loss-making unit. In 1998, a new Director of the Harbour and Railway Installations, Adrian Hamilton, is appointed. One of his first tasks was the assessment of the Maxime Platform operations.

Published 01 Jan 2003

Reference 5067

Topic Strategy

Industry Transportation/Trucking/Railroad

Region Europe

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Strategy Execution, Emotion and Strategy, Corporate Renewal, Building of New Organisations, Middle Managers and Strategy, Entrepreneurial Strategies, Time Dimensions of Organisational Change