IKEA: A Furniture Dealer

Published 28 Sep 2011
Reference 5831
Topic Strategy
Region Global
Length 14 page(s)
Language English

This case describes IKEA's strategy, aiming to show how the Swedish company has developed and maintained its competitive advantage over decades while expanding its business worldwide.

Teaching objectives

The case can be used to teach the key elements of business strategy, including mission, scope, organizing logic, and sources of competitive advantage. It shows how the company organizes itself to create value for specific customer segments while maintaining a competitive cost structure. It also illustrates how organizational culture can be a source of competitive advantage.

  • strategy
  • core competence
  • activity systemculture
  • leadership
  • values
  • competition
  • multinational
  • RD0911
  • AR2011
  • AR1112
  • Q11112
  • European Competitiveness
  • Europe
  • Best Practices