INGLOT: Conquering the World

Published 28 Apr 2014
Reference 6028
Topic Strategy
Industry Cosmetics
Region Global
Summary

INGLOT is among the few Polish companies to have succeeded in ‘going global’. It is recognized in the professional cosmetics industry for its pioneering innovation and appreciated by customers for its wide range of reasonably priced high-quality products. As INGLOT plans to aggressively expand, the executive team faces several key challenges.

Teaching objectives

The case explores the building blocks of entrepreneurial success from an unlikely location, the unorthodox international expansion strategy process associated with this, and the challenges facing a successful global venture that has myriad options for further development. It is suitable for use across an array of business courses.

Keywords
  • Strategy
  • Internationalization process
  • Business model evolution
  • Franchising
  • Corporate governance
  • Entrepreneurship
  • Poland
  • Cosmetics
  • Q31314
  • European Competitiveness Initiative
  • European Competitiveness
  • Europe
  • Best Practices