Quy-Huy-12776_18.jpg

Quy Huy

Professor of Strategy

Case B covers the period between May and October 2001. It describes the change and effects of a new leadership style on the negotiation process.

Published 01 Jan 2003

Reference 5067

Topic Strategy

Industry Transportation/Trucking/Railroad

Region Europe

View

Case C gives an account of the last three months of negotiations.

Published 01 Jan 2003

Reference 5067

Topic Strategy

Industry Transportation/Trucking/Railroad

Region Europe

View

In January 2000, two Bristish middle-tier high technology companies, Stream and Line, announce their merger agreement. On 6 May 2000, in a record period of four months one of the biggest high technology companies with a capitalized market value of more than US$84 billion is formally launched on the world stock markets.

Published 30 Sep 2002

Reference 5050

Topic Strategy

Industry Information Technology and Services

Region Europe

View

The second case, "Building the New Organization" covers the second half of 2000. It describes the painful experience of those remaining with the unsuccessful and closing site and the journey of those moving, temporary, to the winning location. After reviewing the appointment process, it gives an account of how the company brings to life the new values of the merged company.

Published 30 Sep 2002

Reference 5050

Topic Strategy

Industry Information Technology and Services

Region Europe

View

The third case, "Bumpy Road of Transformation" gives an account of the major activities during 2001 and 2002. It opens up by going over the residual frustrations as experienced by middle managers. It then proceeds by giving an overview of the systems and initiatives launched by the global and the UK company to equip the organization to meet the challenges of the future.

Published 30 Sep 2002

Reference 5050

Topic Strategy

Industry Information Technology and Services

Region Europe

View

Strategy Execution, Emotion and Strategy, Corporate Renewal, Building of New Organisations, Middle Managers and Strategy, Entrepreneurial Strategies, Time Dimensions of Organisational Change