StreamLine - The ABC of a Merger (C): The Bumpy Road of Transformation

Published 30 Sep 2002
Reference 5050
Topic Strategy
Region Europe
Length 9 page(s)

The third case, "Bumpy Road of Transformation" gives an account of the major activities during 2001 and 2002. It opens up by going over the residual frustrations as experienced by middle managers. It then proceeds by giving an overview of the systems and initiatives launched by the global and the UK company to equip the organization to meet the challenges of the future.

Teaching objectives

“The StreamLine: The ABC of a Merger” is a comprehensive case series that can be used to discuss the relationship between strategy implementation, human capital, and emotions management in a period of radical traumatic change (mergers, downsizing, re-engineering, relocations, etc.). The cases illustrate the importance of careful planning and implementation with due attention to people and emotions management.

  • Emotions management
  • Change management
  • Merger and acquisition
  • Middle management