Yidi Guo

PhD Candidate in Strategy
Longfor, a real estate company in China, treats every customer as an individual with distinctive tastes, preferences and needs; the homes it designs emphasize aesthetics, comfort, landscaping and lifestyle in a holistic way. Likewise, its organizational culture emphasizes equality and professionalism in a country where hierarchy and deference to authority are the norm.

Published 30 Oct 2017

Reference 6179

Topic Strategy

Industry Real Estate

Region Asia

View case