Douglas Frank

Simpson International (A) - Building an Organisational Strategy: How to Maximise Performance in a Diversified Global Company

By  Douglas Frank,  Jonathan Day,  Gillian Saint Leger
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The case describes Simpson International - a global diversified manufacturer of tools, security systems, and cooling and refrigeration equipment - and CEO Irene Lakatos' deliberations about the company's organization design.

    Published 30 Nov 2012

    Reference 5896

    Topic Strategy

    Industry Electrical/Electronic Manufacturing

    Region Global

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    Simpson International (A) - Building an Organisational Strategy: How to Maximise Performance in a Diversified Global Company

    Add to cart
    The case describes Simpson International - a global diversified manufacturer of tools, security systems, and cooling and refrigeration equipment - and CEO Irene Lakatos' deliberations about the company's organization design.
      View case

      Simpson International (B): E-mail from the CEO

      By  Douglas Frank,  Jonathan Day,  Gillian Saint Leger
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      The case describes Simpson International - a global diversified manufacturer of tools, security systems, and cooling and refrigeration equipment - and CEO Irene Lakatos' deliberations about the company's organization design.

        Published 30 Nov 2012

        Reference 5896

        Topic Strategy

        Industry Electrical/Electronic Manufacturing

        Region Global

        View case

        Simpson International (B): E-mail from the CEO

        Add to cart
        The case describes Simpson International - a global diversified manufacturer of tools, security systems, and cooling and refrigeration equipment - and CEO Irene Lakatos' deliberations about the company's organization design.
          View case

          Continental Airlines: The Go Forward Plan

          By  Douglas Frank
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          In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.

            Published 14 Oct 2009

            Reference 5565

            Topic Leadership & Organisations

            Industry Airlines/Aviation,  Transportation/Trucking/Railroad

            Region North America

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            Continental Airlines: The Go Forward Plan

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            In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.
              View case
              Economics of Organisations