Gillian Saint Leger

The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert.

Published 22 Apr 2016

Reference 6015

Topic Leadership & Organisations

Region Africa

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The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert.

Published 22 Apr 2016

Reference 6015

Topic Leadership & Organisations

Region Africa

View case
The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert.

Published 22 Apr 2016

Reference 6015

Topic Leadership & Organisations

Region Africa

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This case tells the story of Azza Al Qubaisi, a female Emirati role-model entrepreneur - how she successfully developed a novel business idea, established a business, and created a new market for jewellery design "Made in UAE".

Published 26 Aug 2013

Reference 5913

Topic Entrepreneurship

Industry Luxury Goods and Jewelry

Region Middle-East

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In this two-party negotiation, a large oil company accuses a social venture supplier of overcharging and threatens to take its business to lower cost for-profit competitors. The two parties need to rekindle their collaborative relationship and re-establish the commercial logic to continue working together.

Published 29 Apr 2013

Reference 5917

Topic Entrepreneurship

Region Other Regions

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In this two-party negotiation, a large oil company accuses a social venture supplier of overcharging and threatens to take its business to lower cost for-profit competitors. The two parties need to rekindle their collaborative relationship and re-establish the commercial logic to continue working together.

Published 29 Apr 2013

Reference 5917

Topic Entrepreneurship

Region Other Regions

View case
In this two-party negotiation, a large oil company accuses a social venture supplier of overcharging and threatens to take its business to lower cost for-profit competitors. The two parties need to rekindle their collaborative relationship and re-establish the commercial logic to continue working together.

Published 29 Apr 2013

Reference 5917

Topic Entrepreneurship

Region Other Regions

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The case describes Simpson International - a global diversified manufacturer of tools, security systems, and cooling and refrigeration equipment - and CEO Irene Lakatos' deliberations about the company's organization design.

Published 30 Nov 2012

Reference 5896

Topic Strategy

Industry Electrical/Electronic Manufacturing

Region Global

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The case describes Simpson International - a global diversified manufacturer of tools, security systems, and cooling and refrigeration equipment - and CEO Irene Lakatos' deliberations about the company's organization design.

Published 30 Nov 2012

Reference 5896

Topic Strategy

Industry Electrical/Electronic Manufacturing

Region Global

View case