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Azza Al Qubaisi: The Artist Entrepreneur

By Stephen J. Mezias,  Florian Schloderer,  Gillian Saint Leger
Published 26 Aug 2013
Reference 5913
Topic Entrepreneurship
Industry Luxury Goods and Jewelry
Region Middle-East
Length 11 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

This case tells the story of Azza Al Qubaisi, a female Emirati role-model entrepreneur - how she successfully developed a novel business idea, established a business, and created a new market for jewellery design "Made in UAE".

Teaching objectives

• Personal motivation as an enabler of entrepreneurial success • Successful business ideas emerging from creative combinations • Skills and behaviours that enhance innovation • Building an innovative environment via the right physical location and social positioning • Strategies for new market creation • Strategies for crafting a social identity as an entrepreneur

Keywords
  • ADEC
  • Entrepreneurship
  • Innovation
  • Creativity
  • New market creation
  • Social identity crafting
  • Middle East
  • United Arab Emirates
  • Emerging market
  • Q41213
About the authors
Mezias

Stephen J. Mezias

Professor of Entrepreneurship and Family Enterprise
Schloderer

Florian Schloderer

Director of Digital Innovation, Lecturer

Gillian Saint Leger


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