Florian Schloderer

Director of the Randomized Controlled Trials Lab, Lecturer
This case tells the story of Azza Al Qubaisi, a female Emirati role-model entrepreneur - how she successfully developed a novel business idea, established a business, and created a new market for jewellery design "Made in UAE".

Published 26 Aug 2013

Reference 5913

Topic Entrepreneurship

Industry Luxury Goods and Jewelry

Region Middle-East

View case
Ecology of Industry Emergence