Henrik Bresman

Associate Professor of Organisational Behaviour
The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert.

Published 22 Apr 2016

Reference 6015

Topic Leadership & Organisations

Region Africa

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The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert.

Published 22 Apr 2016

Reference 6015

Topic Leadership & Organisations

Region Africa

View case
The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert.

Published 22 Apr 2016

Reference 6015

Topic Leadership & Organisations

Region Africa

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The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions, and public transport. In addition, it explores the role of international standards organisations.

Published 21 Mar 2008

Reference 5503

Topic Strategy

Industry Telecommunications Wireless

Region Global

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The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions, and public transport. In addition, it explores the role of international standards organisations.

Published 21 Mar 2008

Reference 5503

Topic Strategy

Industry Telecommunications Wireless

Region Global

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The case puts the student in the role of a junior associate who has been charged by her boss, the partner of a venture capital firm, to look into the potential of electric vehicles. At first skeptical, the associate soon finds some intriguing new data. Could EVs be heading for a renaissance? How is EV technology likely to evolve?

Published 08 Jan 2007

Reference 5429

Topic Economics & Finance

Industry Automotive Mechanical or Industrial Engineering

Region Global

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High-Performance Teams