The case puts the student in the role of a junior associate who has been charged by her boss, the partner of a venture capital firm, to look into the potential of electric vehicles. At first skeptical, the associate soon finds some intriguing new data. Could EVs be heading for a renaissance? How is EV technology likely to evolve?
To illustrate (1) why technology forecasting is fundamental to innovation, (2) its promise and peril, and (3) one technique (the technology S-curve) that can be used as a powerful tool by anyone regardless of technical expertise.