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Electric Vehicles: After Many False Starts, Could It Be Their Time?

By Henrik Bresman
Published 08 Jan 2007
Reference 5429
Topic Economics & Finance
Industry Automotive,  Mechanical or Industrial Engineering
Region Global
Length 19 page(s)
Inspection copy
6.00
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Summary

The case puts the student in the role of a junior associate who has been charged by her boss, the partner of a venture capital firm, to look into the potential of electric vehicles. At first skeptical, the associate soon finds some intriguing new data. Could EVs be heading for a renaissance? How is EV technology likely to evolve?

Teaching objectives

To illustrate (1) why technology forecasting is fundamental to innovation, (2) its promise and peril, and (3) one technique (the technology S-curve) that can be used as a powerful tool by anyone regardless of technical expertise.

Keywords
  • RD0707
  • AR2007
  • AR0607
About the author
Bresman

Henrik Bresman

Associate Professor of Organisational Behaviour

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