Radio Frequency Identification (RFID) for Mobile Consumer Applications (A)

Published 21 Mar 2008
Reference 5503
Topic Strategy
Region Global
Summary

The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions, and public transport. In addition, it explores the role of international standards organisations.

Teaching objectives

The first objective is to introduce students to the many aspects that require consideration in order to develop a sound technology strategy. Second, it is intended to enhance the students' awareness of the importance of international standard-setting organisations, by examining several concrete examples

Keywords
  • Radio Frequency Identification
  • NFC
  • Near Field Communication
  • Mobile Phones
  • Mobile Payment
  • Short-range wireless technology
  • Standardization
  • Telecommunication
  • Nokia
  • Innovation