Aeroflot Turnaround: From the Airline to Avoid to the Passengers' Darling in Five Years

Published 27 Jul 2015
Reference 6125
Topic Strategy
Region Global
Length 13 page(s)

This case examines the turnaround of Aeroflot, a former Soviet carrier, into one of Europe's leading airlines in customer service. It describes the period between 2009 and 2015, when a new CEO rescues the company from bankruptcy. Under his leadership, a new team of top managers successfully changes the culture of the organization to make it more consumer-focused.

  • Turnaround
  • Leadership
  • Customer Care
  • Value Innovation
  • Q41415