Jean-Pierre Baillot

This case examines the development of AXA, from a small mutual insurance company to one of the top 3 companies in the world. The case focuses more particularly on the period 2000-2012 and the CEO's efforts to change the culture of the organization to make it more customer- and employee-focused.

Published 29 Jul 2013

Reference 5951

Topic Leadership & Organisations

Region Global

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