Jenil Shah

The case describes how FC Barcelona’s Innovation Hub (BIH) helped the club generate revenues through digital means when Covid 19 struck, causing football stadiums and their merchandise outlets to close for months, with damaging financial consequences. Launched in 2017, the BIH allowed pitch performance to be combined with long-term strategic initiatives.

Published 18 Jul 2022

Reference 6583

Topic Strategy

Industry Health, Wellness and Fitness Sports

Region Global

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