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Infosys: Digital Innovation and Tennis - Transforming Traditional Sports Partnerships

Published 05 Feb 2024
Reference 6870
Topic Strategy
Region Global
Length 28 page(s)
Summary

Infosys, the global consulting and IT services company based in India, began creating digital solutions in partnership with the Association of Tennis Professionals (ATP) in 2015. Within eight years it became the digital innovation partner for four major sporting organizations and events in tennis, with the Infosys Tennis Platform team supporting the ATP Tour, the Australian Open, Roland-Garros, and the digital transformation of the International Tennis Hall of Fame. In 2023, looking for ways to extend further into the world of sport, questions arose for the marketing and sponsorships teams: What was next for Infosys’ tennis partnerships? Was tennis still the best platform to showcase its capabilities? Could its tennis platform be replicated in other sports? How could they continue to show value to internal management from an innovation perspective? How could Infosys establish itself as the preferred provider for its clients’ digital transformation strategies?

Teaching objectives

- To explore new models of partnership in sports which go beyond traditional sponsorship deals.
- To provide concrete examples of the use of digital technologies in tennis, including artificial intelligence. These include the creation of a Carbon Tracker app, which allows players and tournament organizers to monitor and reduce their environmental footprint.

Keywords
  • Sports
  • tennis
  • AI
  • artificial intelligence
  • partnerships
  • carbon tracker
  • digital
  • innovation
  • Rafael Nadal
  • Iga Swiatek
  • sponsorships
  • Roland-Garros
  • Australian Open
  • ATP
  • India
  • SDG13 Climate Action
  • SDG17 Partnerships for the Goals
  • Q12024
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