Lidia Martin Garcia

Lidia Martin Garcia

INSEAD MBA 23'J

Crurated, a start-up founded in 2019, combines various technologies to address previously
unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce
marketplace enables high-end consumers to connect with and purchase wine
from renowned producers. Stepping into the shoes of founder Alfonso De Gaetano, students

Published 22 Jun 2023

Reference 6822

Topic Marketing

Industry Luxury Goods and Jewelry

Region Global

View case

Crurated, a start-up founded in 2019, combines various technologies to address previously
unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce
marketplace enables high-end consumers to connect with and purchase wine
from renowned producers. Stepping into the shoes of founder Alfonso De Gaetano, students

Published 22 Jun 2023

Reference 6822

Topic Marketing

Industry Luxury Goods and Jewelry

Region Global

View case