Philip M. Parker

Professor of Marketing
Email phil.parker@insead.edu
The case illustrates how Microensure deploys strategies for the bottom-of-the-pyramid (BoP) as the cornerstone of a successful, cost-efficient scale-up that aims to democratize insurance in countries where consumers have very low incomes.

Published 15 Dec 2017

Reference 6325

Topic Marketing

Industry Insurance

Region Africa

View case
The case illustrates how Microensure deploys strategies for the bottom-of-the-pyramid (BoP) as the cornerstone of a successful, cost-efficient scale-up that aims to democratize insurance in countries where consumers have very low incomes.

Published 15 Dec 2017

Reference 6325

Topic Marketing

Industry Insurance

Region Africa

View case
In 2002, the telecom industry in France witnessed changes in regulation of internet service providers. This enabled internet service provider Free.fr to challenge a crystalized competitive landscape using a combination of technology, business model innovation and focus on the bottom of the pyramid.

Published 27 Nov 2017

Reference 6326

Topic Strategy

Industry Telecommunications Wireless

Region Europe

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In 2002, the telecom industry in France witnessed changes in regulation of internet service providers. This enabled internet service provider Free.fr to challenge a crystalized competitive landscape using a combination of technology, business model innovation and focus on the bottom of the pyramid.

Published 27 Nov 2017

Reference 6326

Topic Strategy

Industry Telecommunications Wireless

Region Europe

View case
e-Choupal, an initiative of ITC Ltd. launched in 2000, endeavours to place computers with internet connectivity in villages in rural India. ‘Choupal’ is Hindi for ‘gathering place’: the computer facility serves to bring villagers together for exchange of information and as an e-commerce hub.

Published 28 Oct 2016

Reference 6226

Topic Economics & Finance

Industry Agriculture

Region Asia

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mfish is a case about global partnerships which target the bottom of the pyramid. This case focuses on mobile penetration and using a local partner to gain access to consumers, however this is not specific to mobile or fishing and can be applied across industries.

Published 28 Oct 2016

Reference 6225

Topic Strategy

Industry Information Technology and Services

Region Asia

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This case describes the strategy of a renewable energy charity in Peru attempting to transition to a social enterprise. The charity uses a combination of strategies, including a multi-tiered pricing strategy and using local entrepreneurs to adapt the business model for local conditions.

Published 28 Oct 2016

Reference 6231

Topic Strategy

Industry Renewables & Environment

Region Global

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This case describes the strategy of a renewable energy charity in Peru attempting to transition to a social enterprise. The charity uses a combination of strategies, including a multi-tiered pricing strategy and using local entrepreneurs to adapt the business model for local conditions.

Published 28 Oct 2016

Reference 6231

Topic Strategy

Industry Renewables & Environment

Region Global

View case
e-Choupal, an initiative of ITC Ltd. launched in 2000, endeavours to place computers with internet connectivity in villages in rural India. ‘Choupal’ is Hindi for ‘gathering place’: the computer facility serves to bring villagers together for exchange of information and as an e-commerce hub.

Published 28 Oct 2016

Reference 6226

Topic Economics & Finance

Industry Agriculture

Region Asia

View case
mfish is a case about global partnerships which target the bottom of the pyramid. This case focuses on mobile penetration and using a local partner to gain access to consumers, however this is not specific to mobile or fishing and can be applied across industries.

Published 28 Oct 2016

Reference 6225

Topic Strategy

Industry Information Technology and Services

Region Asia

View case
Economic Growth