Philip M. Parker

Professor of Marketing
This case tells the story of InVenture, a data science company based in California, that has created a machine learning algorithm to identify the creditworthiness of those with no credit history by tracking their mobile data patterns. With this technology they define a credit score and can issue a loan almost instantly to the borrower via a mobile phone.

Published 26 Sep 2016

Reference 6234

Topic Marketing

Industry Financial Services Banking

Region Africa

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This case tells the story of InVenture, a data science company based in California, that has created a machine learning algorithm to identify the creditworthiness of those with no credit history by tracking their mobile data patterns. With this technology they define a credit score and can issue a loan almost instantly to the borrower via a mobile phone.

Published 26 Sep 2016

Reference 6234

Topic Marketing

Industry Financial Services Banking

Region Africa

View case
The case tells the story of SGFE Cambodia and its CEO, Carlo Figa Talamanca, in the period 2011-14. Talamanca has the opportunity to take over the struggling SGFE. Created by the NGO GERES to reduce deforestation in Cambodia, SGFE produces and sells char briquettes. They compete with traditional charcoal, which is mainly derived from illegal forest exploitation.

Published 22 Jul 2016

Reference 6228

Topic Responsibility

Industry Renewables & Environment Construction

Region Asia

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With ChotuKool, an innovative cooler, Gopalan Sunderraman, Executive Vice President at Godrej & Boyce Manufacturing and his team were able to profitably address a need of bottom-of-the-pyramid consumers in rural India. Case A presents the challenge and the approach used (in-market research) to identify the need and design a solution.

Published 22 Jul 2016

Reference 6224

Topic Strategy

Industry Consumer Goods

Region Asia

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With ChotuKool, an innovative cooler, Gopalan Sunderraman, Executive Vice President at Godrej & Boyce Manufacturing and his team were able to profitably address a need of bottom-of-the-pyramid consumers in rural India. Case A presents the challenge and the approach used (in-market research) to identify the need and design a solution.

Published 22 Jul 2016

Reference 6224

Topic Strategy

Industry Consumer Goods

Region Asia

View case
The case tells the story of SGFE Cambodia and its CEO, Carlo Figa Talamanca, in the period 2011-14. Talamanca has the opportunity to take over the struggling SGFE. Created by the NGO GERES to reduce deforestation in Cambodia, SGFE produces and sells char briquettes. They compete with traditional charcoal, which is mainly derived from illegal forest exploitation.

Published 22 Jul 2016

Reference 6228

Topic Responsibility

Industry Renewables & Environment Construction

Region Asia

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This case explores the difficulties involved in commercialising vaccines in low-income settings. The focus is the dengue vaccine, launched at the end of 2015, which was first commercialised in emerging markets. It considers issues of affordability and distribution, highlighting the need for business model innovation in all industries.

Published 25 Jan 2016

Reference 6165

Topic Entrepreneurship

Industry Farming

Region Other Regions

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This case explores the difficulties involved in commercialising vaccines in low-income settings. The focus is the dengue vaccine, launched at the end of 2015, which was first commercialised in emerging markets. It considers issues of affordability and distribution, highlighting the need for business model innovation in all industries.

Published 25 Jan 2016

Reference 6165

Topic Entrepreneurship

Industry Farming

Region Other Regions

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An MBA graduate is asked by the CEO to look at Clarks’ strategy in Africa. To achieve growth on a large scale makes entering new countries inevitable. The case describes the firm, attempts by various other shoemakers to enter the market, and the MBA's effort to frame the challenge.

Published 26 Oct 2015

Reference 6166

Topic Strategy

Industry Apparel and Fashion

Region Africa

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Algramo is a company whose objective is to improve the lives of those living below the poverty line. Using a revolutionary technology tailored to "bottom of the pyramid" customers, Algramo's products can save families on average 40%, while the company’s return is around 20%.

Published 26 Oct 2015

Reference 6167

Topic Strategy

Region South America

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Economic Growth, Globalisation, International Strategy, Collusion, Diffusion, Forecasting, Telecommunications