Shoe Manufacturer Stepping into High-Pace Markets: Bottom of the Pyramid Strategy for Clarks in Africa

Published 26 Oct 2015
Reference 6166
Topic Strategy
Region Africa
Length 4 page(s)
Language English

An MBA graduate is asked by the CEO to look at Clarks’ strategy in Africa. To achieve growth on a large scale makes entering new countries inevitable. The case describes the firm, attempts by various other shoemakers to enter the market, and the MBA's effort to frame the challenge.

  • Strategy
  • Bottom of Pyramid
  • Africa
  • Sales
  • Market entry
  • Growth
  • Market analysis
  • Market segmenting
  • Q11516
  • Corporate Governance
  • Value Creation, Strategy and Implementation