Shoe Manufacturer Stepping into High-Pace Markets: Bottom of the Pyramid Strategy for Clarks in Africa

Published 26 Oct 2015
Reference 6166
Topic Strategy
Region Africa
Summary

An MBA graduate is asked by the CEO to look at Clarks’ strategy in Africa. To achieve growth on a large scale makes entering new countries inevitable. The case describes the firm, attempts by various other shoemakers to enter the market, and the MBA's effort to frame the challenge.

Keywords
  • Strategy
  • Bottom of Pyramid
  • Africa
  • Sales
  • Market entry
  • Growth
  • Market analysis
  • Market segmenting
  • Q11516
  • Corporate Governance
  • Value Creation, Strategy and Implementation