Philip M.-Parker-12855_6.jpg

Philip M. Parker

Professor of Marketing

Amitabha needs to define the market strategy for IDEI, an NGO selling low-cost irrigation products to the bottom of the pyramid, to ensure sustainability (to make it as independent as possible of funding). The fundamental questions are how to set up the supply chain and what price to charge for the products.

Published 26 Oct 2015

Reference 6163

Topic Strategy

Region Asia

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Amitabha needs to define the market strategy for IDEI, an NGO selling low-cost irrigation products to the bottom of the pyramid, to ensure sustainability (to make it as independent as possible of funding). The fundamental questions are how to set up the supply chain and what price to charge for the products.

Published 26 Oct 2015

Reference 6163

Topic Strategy

Region Asia

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Technological and scientific innovation in recent years has opened up much research and development into renewable and alternative energies. Increasing pressure from environmental and governmental groups has led to the investigation of new and cleaner energy sources for the future.

Published 01 Dec 2003

Reference 5158

Topic Economics & Finance

Industry Renewables & Environment

Region Global

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Technological and medical innovation in recent years has opened many new lines of research and development in the healthcare industry. Developments in medicines and devices have begun to yield new treatments offering hope to many cancer sufferers, and many more are predicted to emerge in the coming decade.

Published 01 Oct 2003

Reference 5151

Topic Strategy

Industry Medical Practice

Region Global

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Technological and scientific innovation in recent years has opened many new lines of research and development in the food and beverage industry. Developments in biotechnology in particular have begun to yield new approaches and methods for food production, distribution and consumption, and many more are predicted to emerge in the coming decade.

Published 01 Oct 2003

Reference 5152

Topic Economics & Finance

Industry Food and Beverages Production

Region Global

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Technological and scientific innovation in recent years has opened many new lines of research and development in the field of cloning. Developments in agriculture and forestry have brought new approaches and methods in crop and forest production, and many more are predicted to emerge in the coming decade.

Published 11 Jan 2003

Reference 5159

Topic Economics & Finance

Industry Biotechnology Environmental Services Paper & Forest Products

Region Global

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Technological and scientific innovation in recent years has opened up much research, development and debate on the possibilities of colonizing other worlds. This case looks specifically at developments in the exploration of Mars, focusing particularly on the idea of inhabiting the planet, and the benefits and challenges this concept poses for the industry going forward.

Published 10 Jan 2003

Reference 5156

Topic Economics & Finance

Industry Aviation and Aerospace Transportation/Trucking/Railroad

Region Global

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Technological and scientific innovation in recent years has opened up much research and development into renewable and alternative energies. Increasing pressure from environmental and governmental groups has led to the investigation of new and cleaner energy sources for the future.

Published 10 Jan 2003

Reference 5155

Topic Economics & Finance

Industry Environmental Services Renewables & Environment

Region Global

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There are few industries in which the effects of technological innovation be seen as clearly as they can in the healthcare industry. Developments in devices, services and networks are in turn creating even more opportunities and innovation. This case looks specifically at developments in Artificial Intelligence technologies, and the impact these might have on the treatment of certain diseases.

Published 01 Jan 2003

Reference 5171

Topic Economics & Finance

Industry Insurance Medical Devices

Region Global

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There are few industries in which the effects of technological innovation be seen as clearly as they can in the healthcare industry. Developments in devices, services and networks are in turn creating even more opportunities and innovation. This case looks specifically at developments in Stem Cell-related technologies, and the impact these might have on the treatment of certain diseases.

Published 01 Jan 2003

Reference 5170

Topic Economics & Finance

Industry Biotechnology

Region Global

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Economic Growth, Globalisation, International Strategy, Collusion, Diffusion, Forecasting, Telecommunications