IDE-India (B): To the Bottom of the Pyramid in Agriculture

Published 26 Oct 2015
Reference 6163
Topic Strategy
Region Asia
Summary

Amitabha needs to define the market strategy for IDEI, an NGO selling low-cost irrigation products to the bottom of the pyramid, to ensure sustainability (to make it as independent as possible of funding). The fundamental questions are how to set up the supply chain and what price to charge for the products.

Teaching objectives

• Evaluate the different approaches NGOs can take to market their products • Understand how a private supply chain that provides a small profit at each step supports sustainability and reduces dependency on funding. • Understand the consequences of different pricing strategies for NGOs.

Keywords
  • Bottom of pyramid
  • Market strategy
  • Social sector
  • Agriculture
  • Irrigation
  • NGO
  • Sustainability
  • Impact
  • Q11516
  • Corporate Governance
  • Value Creation, Strategy and Implementation