Summary
Algramo is a company whose objective is to improve the lives of those living below the poverty line. Using a revolutionary technology tailored to "bottom of the pyramid" customers, Algramo's products can save families on average 40%, while the company’s return is around 20%.
Teaching objectives
The case provides instructors with an excellent opportunity to discuss the strategy of a business with a social purpose and a heavy reliance on innovative design. The options facing Algramo regarding expansion, while remaining loyal to the company´s original version, encompass a wide range of possible strategies that will challenge student thinking.
Keywords
- Social Entrepreneurship
- Ghetto Tax
- South America
- Social Impact
- Making Money with the BoP
- Dispenser Machine
- Q11516
- Corporate Governance
- Value Creation, Strategy and Implementation
