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Dengue - Sustainable Large Scale Vaccine Delivery in Low-Income Markets (B): Business Model Innovation in Vaccine Delivery

By Philip M. Parker,  Marion Pierfitte
Published 25 Jan 2016
Reference 6165
Topic Entrepreneurship
Industry Farming
Region Other Regions
Length 4 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

This case explores the difficulties involved in commercialising vaccines in low-income settings. The focus is the dengue vaccine, launched at the end of 2015, which was first commercialised in emerging markets. It considers issues of affordability and distribution, highlighting the need for business model innovation in all industries.

Teaching objectives

- Identify key decision makers in a market with multiple stakeholders - Understand the need to focus on demand (rather than cost-cutting alone) when supplying the BOP - Exploring the pros and cons of extra-industry and public-private partnerships

Keywords
  • Vaccines
  • Business Model Innovation
  • Dengue
  • Drug delivery
  • Bottom of the pyramid
  • Intrapreneurship
  • Pharmaceuticals
  • Emerging Markets
  • Q21516
  • HMI
  • Pharmaceutical and Medical Device Sectors
Related case to use with this case

Dengue - Sustainable Large Scale Vaccine Delivery in Low-Income Markets (A): The Challenges of Vaccine Launches in Emerging Markets

By  Philip M. Parker,  Marion Pierfitte

    Add to cart
    About the authors
    Parker

    Philip M. Parker

    Professor of Marketing

    Marion Pierfitte


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