Marcos Andre Osorio

The case illustrates how Microensure deploys strategies for the bottom-of-the-pyramid (BoP) as the cornerstone of a successful, cost-efficient scale-up that aims to democratize insurance in countries where consumers have very low incomes.

Published 15 Dec 2017

Reference 6325

Topic Marketing

Industry Insurance

Region Africa

View case
The case illustrates how Microensure deploys strategies for the bottom-of-the-pyramid (BoP) as the cornerstone of a successful, cost-efficient scale-up that aims to democratize insurance in countries where consumers have very low incomes.

Published 15 Dec 2017

Reference 6325

Topic Marketing

Industry Insurance

Region Africa

View case