Light Up the World – Peru (A): Lighting Up the Developing World

This case describes the strategy of a renewable energy charity in Peru attempting to transition to a social enterprise. The charity uses a combination of strategies, including a multi-tiered pricing strategy and using local entrepreneurs to adapt the business model for local conditions.

• Evaluate different approaches that companies can take to sell their products to the bottom of the pyramid, including considering creative approaches toward pricing. • Discuss and come to an understanding of when or if a charity should consider switching to a sustainable social enterprise. • Understand how a business can scale from one geography to another, within the same segment.