Laura Heely

Laura Heely

INSEAD MBA' 17J
This industry note introduces the world of insurance and the principles on which the industry works, with a focus on property and casualty (P&C) insurance in 2019. It explains the core elements of insurers’ business models and how they make money. It describes different types of insurance companies, the key industry players, and how distribution channels are organized.

Published 03 Dec 2020

Reference 6605

Topic Strategy

Industry Insurance

Region Global

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This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

Published 01 Jul 2020

Reference 6597

Topic Marketing

Industry Insurance

Region Global

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In 2017, Chen Amit and Oren Zeev, co-founders of Tipalti, an end-to-end payment processing start-up, are about to close its Series C investment round when they receive a warning about one of the new investors slated to fund over half the round.

Published 06 Apr 2020

Reference 6570

Topic Entrepreneurship

Industry Financial Services

Region North America

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In 2017, Chen Amit and Oren Zeev, co-founders of Tipalti, an end-to-end payment processing start-up, are about to close its Series C investment round when they receive a warning about one of the new investors slated to fund over half the round.

Published 06 Apr 2020

Reference 6570

Topic Entrepreneurship

Industry Financial Services

Region North America

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Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

Published 25 Jun 2018

Reference 6402

Topic Marketing

Industry Restaurants Food and Beverages Production Health, Wellness and Fitness

Region Global

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After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

Published 06 Jun 2018

Reference 6317

Topic Marketing

Industry Dairy Food and Beverages Production

Region Europe

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The case study documents the process involved in reducing carbon emissions at INSEAD, and outlines what it takes to develop a rigorous emissions reduction plan.

Published 05 Dec 2023

Reference 6809

Topic Responsibility

Industry Education Management

Region Global

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White lies (inflated claims) cost the insurance industry billions of dollars every year. After investing heavily to automate workflows (from policy subscription to claims processing), digitization has ironically made fraud easier to commit and harder to catch.

Published 23 Jan 2023

Reference 6752

Topic Operations

Industry Security and Investigations

Region Europe

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This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.

Published 26 Jul 2022

Reference 6751

Topic Entrepreneurship

Industry Music

View case
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

Published 01 Jul 2020

Reference 6597

Topic Marketing

Industry Insurance

Region Global

View case
Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

Published 25 Jun 2018

Reference 6402

Topic Marketing

Industry Restaurants Food and Beverages Production Health, Wellness and Fitness

Region Global

View case
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

Published 06 Jun 2018

Reference 6317

Topic Marketing

Industry Dairy Food and Beverages Production

Region Europe

View case